What will happen to brands in the future will be identical or will they differ or will we all buy property on their merits instead of how we feel emotionally attached for them one way or another.
When we buy a brand product, we do it normally because we have a preconceived perception of the product or service. This has generally been formed to see, audition or reading an advertisement or talk about the product or service.
The brands are around since the beginning of the quarantine and the fifties. To start a product and gain the confidence of a customer. This fidelity brand has grown from the local shop. Back, then on the high street where local transactions that still exist today and form the basis of all the shops we do business with each other and their individual reputation. A brand creates trust and if it properly changes our perception of products and services.
The technology sector is very different from saying food or clothing because most of the high specification items are sold on features. Some buyers compare the characteristics of the products against each other before buying them are qualified as expert in techno or beneficial buyers. Because there are more and more articles on the market and we all use and buy more of them, I think the market is going through a kind of education. Maybe the days are numbered when someone will turn and say that I do not know what that does, I just bought it because that has that name.
I think it will change over time and will result in more educated technology buyers. The world as we know is changing at a very fast pace, it becomes more and more of the world village. We can interact with each other more quickly and easier than ever before. Logistics changes at very fast rates nowadays, parcels can be delivered in a few weeks or sometimes days rather than months.
I think what could happen in the future with the growth of the Internet are traders who store technological items but have their name above the door to give confidence. Similar to what it was like in the high street, but rather on the internet with unbranched products sold for features supported by retailers promise.
Buyers have now understood that most technological devices are the same inside and others and, in fact, speed, functions and reliability are important problems. Consumers may have participated in a brand experience with an article and discovered that it was or was not reliable or value for money from a friend or colleagues.
Just like the brand builds us its experience, we also build our own marque perceptions of our experiences and transmit them to others. We will have to see but the pace of change in the technology sector means that we will not have to wait a very long time.