Your business blog might be the only most important tool that you can use to build and grow your business.
Whether your business blog is part of your website, or a separate entity, it is important to know how to focus your blog to help attract more potential clients and customers for your business.
Is that a focused blog?
A focused blog is one that has a specific purpose: to make other people want to buy your product and / or service.
How? It all starts with what to start to start and maintain the ongoing “sales conversation”.
Here are some pointers that help:
1. Keep your blog focused on business. This means you want to limit the number of personal items you share. Some are good and valuable, because it connects your customers to you, but you want to avoid ventilation about your personal life, family members, and so on.
2. Talk about sales or specials what you have done. It’s important to always keep your readers following what flows, what’s new, and what is stopped.
– Be sure to add a call to act with the link to your service, product and program sales page.
– Write a single blog post about the launch of the upcoming program. Be sure to highlight how your program can help them (eg focus on benefits).
– Create a series of posts about various product options. The more readers you know about your offer, the more precise them to buy.
3. Let your readers and customers know you are there for them. The essence of your business, from every business in this case, must help others in their personal or business life.
– Talk about what you have to offer as a way to help them succeed in achieving what they want most. By doing this, you make clients who will continue to return for not only your blog, but your business too. Your blog will be the main place they often visit on the web.
Why? They know they can rely on get information and find the most relevant solutions and are very useful.
Overtime your readers and the following will grow. So, your traffic.
4. Use certain key words in your title and post. This is another important element of directing traffic to your business blog. Basically, when you continue to build your blog, you will build your business too.
5. Write about topics that are relevant to your readers but also consistent with your core message (eg statement your beliefs about what is needed to get your ideal client from where they want to be).
The reason why your core message is very important is because it’s fundamental to every business decision you created: What products will you develop, which you will pursue as JV partners, services and what program you will offer.