It comes as an all out shock that Google has presented a new “watchwords metatag” to be utilized as a positioning sign while highlighting the most recent News things in its list items. Astounding, for the most part since Google has as of now excused or made light of the ordinary metatag and Google’s representative Matt Cutts is on record as saying: “You shouldn’t invest energy on the meta catchphrases tag. We don’t utilize it.”
This new metatag is significantly seriously astounding when you consider Google has shot the act of “watchword stuffing” with its Penguin Updates as of late. Connections and content which are as well “catchphrase” centered have for all intents and purposes vanished from Google’s Index. Destinations which have utilized SEO to “over streamlined” their substance have gotten a similar destiny.
So what’s happening with this news_keywords metatag which will allow distributers to give the particular watchwords for a news story. The label will be like:
<* meta name=”news_keywords” content=”Emmys 2012, Homeland, Modern Family, Jimmy Kimmel, television, network programs” *>
(If it’s not too much trouble, eliminate the *’s in your real HTML code.)
You can utilize something like ten expressions for each article and each expression ought to be isolated with a comma, Google says every watchword will be given equivalent worth.
Presently Google is requesting that you characterize or assist it with getting your reports. It is expected to be a useful instrument to all the more likely accumulate and right away present pertinent news things to its clients. In any case, is this new label the most ideal choice for Google?
Clearly, Google from previous encounters, should know this sort of tag is available to mishandle. Remember, albeit this is a News-Related tag, ready website admins will definitely know Google news things regularly show up overall Google indexed lists.
That is the reason they as of now have quality rules set up to deal with this sort of satisfied. Google News is rigorously for educational material coordinated at recent developments, significant happenings, convenient reports… different articles, for example, How-to, exhortation segments, general weather conditions figures, stock information… won’t be shown.
In its News rules, Google additionally advises us that Google News isn’t for limited time or advertising material and will not send its clients to destinations made exclusively to advance an item or association. Google needs remarkable quality articles composed by specialists in the field and will not acknowledge any amassed content. News locales ought to have appropriate creator life stories with clear contact data showed for its clients. Right spelling and punctuation ought to be utilized consistently as this accommodates a greatly improved client experience.
Google likewise reminds us this “news_metatag” is just one positioning sign of numerous it uses to rank substance/locales on the web. Website admins, columnists and news associations should exploit this new instrument, yet given Google’s new crackdown on catchphrase stuffing, it most certainly should accompany a “utilization with alert” advance notice for any individual who might attempt to “abuse” this new metatag.